“Ethical fashion” has become buzz worthy within the world of the environmental sustainability movement. Marcus Aliaga, founder and president of allTRUEist, a Montreal-based Ethical Designer Boutique, ultimately wants to see the classification of “ethical fashion” become synonymous to “vegan fashion”. I recently had the opportunity to interview Marcus and I asked all of the big questions about  how he got his start in fashion, what sets allTRUEist apart in the Canadian fashion scene and what we can expect for Spring 2016 at allTRUEist.