Katharine Hamnett is an English fashion designer best known for her political t-shirts and her ethical business philosophy. In the early to mid 1980s Hamnett's oversized t-shirts with large block letter slogans, were adopted by pop bands including Wham!, with her "CHOOSE LIFE" slogan prominently displayed in the music video for "Wake Me Up Before You Go Go" and somewhat less prominently in Queen's video for "Hammer To Fall" (worn by Roger Taylor).
With research showing pesticide poisoning in cotton-growing regions, and sweatshop labour a major part of the textiles industry, Hamnett began lobbying for major changes in the way the industry operated. After disappointment with the results, Hamnett terminated most of her licensing arrangements, and in 2005 relaunched her line under stricter ethical guidelines, including manufacturing and agricultural practices.
Hamnett wants to get the message out to as many people as possible, and sell as much organic cotton as she can to help farmers. One of Hamnett's top priorities is to improve the quality of life for the farmers who grow the materials needed for clothing, yet typically have poor living conditions.
Fashion and lifestyle media group GOLDIE began as a platform that exerts clarity, change, empowerment, control and boundless love for our planet. For GOLDIE, fashion does not only comprise the clothes that canvas our bodies, it envelops the design by which we carry out our life philosophy.